The days of packaging products for purely functional purposes and pursuing only economic rationality are long gone.
These days, packaging is also an integral part of products and an indispensable aspect of consumers’ lives as it plays a vital role in responding to changes in society by enhancing a product’s value and image.

Why do we package things???
Packaging plays an important role as part of products themselves, which makes it indispensable in our daily lives. As a result, consumers are increasingly interested in packaging and demand it to be of high quality. You could even say that packaging reflects the values and lifestyles of the time.

In the age when in-person sales of products were the norm, the main role of packaging was to protect products during transport and storage. However, as self-sales methods like those found in supermarkets and convenience stores became more mainstream, consumers themselves began to select and purchase packaged products in stores. In other words, packaging is now needed not only to protect products, but also to make them easy to carry, visually pleasing, and enjoyable from the consumer’s point of view.
Packaging has become a part of the product itself, and it is more important than ever to use packaging to enhance the value of a product. Packaging has become the unsung hero that supports and enriches our daily lives.